’s Ethereum-Based Altcoin Explodes After Deal With Iconic Arena

News that the iconic Staples Center in Los Angeles will be rebranded to Arena is sending’s native altcoin to new all-time highs.

An anonymous source familiar with the plans told the Associated Press (AP) that the Singapore-based company is paying $700 million over 20 years to change the name of the home of the NBA’s Los Angeles Lakers and Los Angeles Clippers.

The announcement sparked a massive rally for Coin (CRO), the Ethereum-based token that powers

CRO saw its price increase 51% from $0.38 to $0.57 in just one day. The coin has since stabilized and is exchanging hands at $0.48.

This isn’t the first time has ventured into the world of professional sports. The crypto exchange has previously inked deals with popular franchises such as Formula 1 Racing, UFC, the NHL’s Montreal Canadiens, and two European soccer teams.

The Staples Center opened in October 1999 and has since been host to the Lakers, Clippers, the NHL’s Kings, the WNBA’s Sparks, and various other major events.

The renaming is reported to officially occur on Christmas Day when the Lakers host the Brooklyn Nets.

Check Price Action

Don’t Miss a Beat – Subscribe to get crypto email alerts delivered directly to your inbox

Follow us on Twitter, Facebook and Telegram

Surf The Daily Hodl Mix

Check Latest News Headlines


Disclaimer: Opinions expressed at The Daily Hodl are not investment advice. Investors should do their due diligence before making any high-risk investments in Bitcoin, cryptocurrency or digital assets. Please be advised that your transfers and trades are at your own risk, and any loses you may incur are your responsibility. The Daily Hodl does not recommend the buying or selling of any cryptocurrencies or digital assets, nor is The Daily Hodl an investment advisor. Please note that The Daily Hodl participates in affiliate marketing.

Featured Image: Shutterstock/Gorodenkoff